Critique the article provided Essay Example | Topics and Well Written Essays - 1250 words

Critique the article provided - Essay Example The study findings detailed that heart failure readmissions rates and quality of life did not considerably vary between control groups and treatment. The study also revealed that, health beliefs, apart from benefits of medication, considerably shifted from baseline within the treatment group in directions hypothesized by the Health Belief Model. In the article, Sethares and Elliott (2004) conclude that a tailored message intervention altered the beliefs of the individuals with heart failure in terms of the gains and barriers of taking medications, self-monitoring for indications of fluid overload, and committing to a sodium-restricted diet. Sethares and Elliott (2004) maintains that future research may be required to further examine the influence of health belief changes on real self-care behaviors, especially on the impact of tailored interventions on real changes within self-care behaviors and the dose of intervention required to influence the changes. The title of the article is concise in implying the key variables of the study and the study population. The title of the article highlights the focus of the article and variables that will be utilized in the study. The abstract of the article concisely summarizes the key features of the study including objective, design, subjects, theoretical framework, results, and conclusions. The statement of the problem is clear-cut and easy to identify; furthermore, the problem statement forms the foundations of a coherent persuasive argument on the efficacy of a tailored message intervention provided during hospital admission. Evidently, the problem presented in the study has a significant bearing on nursing. There is a good alignment between the research problem and the quantitative methods and paradigms utilized in the study. The randomized control trial was utilized to appraise the impact of a tailored message intervention on heart failure readmission rates and quality of

Performance Analysis of M&A in UK banking sector (2nd STAGE) Essay

Performance Analysis of M&A in UK banking sector (2nd STAGE) - Essay Example As a matter of fact, the studies with regards to mergers and acquisition activities in the UK banking sector offers assorted conclusions. Altunabas and Ibanez describe about the bank mergers between the years 1992 and 2001 to lead on average in order to improvise the accounting profitability (Altunaz and Ibanez, 2004). Many empirical evidences have been provided which are evocative of the restrained opportunities for cost savings from bulk mergers in the banking commerce. Moreover, a little improvisation in the profit efficiency is also reported, but not in terms of cost efficaciousness with position to cross-border deals only. According to Cooke, most of the research analyses on mergers and acquisitions have been focused on the organizations which have been undergo a merger and many studies have seen a common condition marking the post-merger period (Cooke, 1986). Therefore, this paper targets the investigation of the influences of the M & A operations on accounting profitability me asures with reference to the UK banking sector over the period 2003-2007 by with the help of examining several performance gauges, thereby, distinguishing the part of transformation in presentation due to the M & A itself. According to Heffernan, banking can be construed to a wide range of financial institutions and organizations to the large money-centralized commercial banks and this paper describes about it in detail (Heffernan, 2005). The UK banking sector witnesses itself to be the third largest in the world after the United States and Japan, and is also a major international hub for investment and private banking (DeltaQuest, 2009). The banking sector of UK has an authoritative international recognition which is

Marketing Communications Plan Assignment Example | Topics and Well Written Essays - 2500 words

Marketing Communications Plan - Assignment Example Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product). "According to the American Marketing Association, marketing research is the systematic gathering, recording, and analysing of data about problems relating to the marketing of goods and services." Although market research is imperfect science, it deals with customers and their continual changes feels and behaviours, which are influenced by innumerable subjective causes. Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation . 2.2 Devising an Integrated Marketing Communications Programme forCrunchy Crunch Company All marketing communications campaign for business organizations should have clear, concise, and measurable objectives. For achieving organizational objectives and goals, communication campaign requires careful planning and administration of events. 1. Need for an advertising campaign Advertisement is meant to pass on information to the prospective customers. It is one of the most powerful elements in international marketing. Business Organization should make sure that you have chosen the right solution to the problem to communicate product benefits or to support an event before undertaking an advertising campaign or a communications campaign. An advertising or direct mail campaign can find new customers fro your products but sales representatives an better handle to convert information-seekers into customers Thus organizations first find out the need for an advertisement campaign to attract customers and then look for available mix of advertisement and

Critical Reflection Essay Example | Topics and Well Written Essays - 1000 words - 4

Critical Reflection - Essay Example It consisted of individual notes that would remind of specific things when it comes to writing the notes up. Hence, I took some straight observational notes recording all I saw relevant to my research questions. My ultimate aim was to get a sense of the dilemma of incorporating technology in teaching and training and drawing recommendations. Meaningfully, technology itself can process moral and ethical qualities, but the issues I considered are on how the application of technology in education creates ethical conflicts. The design decision affordance and social norms are part of the engineering (Shilton, Koepfler and Fleischmann 259). Social aspects of a design process, therefore, involve ethical issue. Online-Based learning and virtual schools is a result of incorporating technology in education. More people are benefiting since classes are more flexible and affordable. Therefore, there is no all evil in technology. Regardless of a student’s socioeconomic status, the number of scholars carrying their own mobile devices is growing exponentially every year. It, therefore, means the platform communication will be available for almost every student in the future (Shilton, Koepfler and Fleischmann 260). As I noted in the field, the above argument falls in the fact that advancement in technology has increased the use of energy in most cases, example on oil reserves. Therefore, it has led to global warming and exposure of radioactive waste on people and the environment. Therefore, responsible technologies aim to reduce energy requirements of equipment and generation of environmentally friendly energy. The incorporation of technological aspects of learning creates a generation that is receptive to technology, and these create a risk of the irresponsible implementation of the technologies in the future. Technologically oriented education will therefore, create efficiency-oriented work that will consider social and ethical

Given likely changes to the operating environment, analyse how UK air Essay

Given likely changes to the operating environment, analyse how UK air power might be most effectively employed over the next 10 years - Essay Example They have served to only protect air interested over the United Kingdom, but its many allies around the globe as well. When called upon, the Royal Air Force has done what it can to lend assistance. The future, however, will see many of the mechanisms by which air power is facilitated change, while the core function of protecting and defending will remain the same. While the past has demonstrated the effective of the air power inherent within the structure of the United Kingdom, such as their ability to assist allied forces in the war in Afghanistan, the reality is that the future will likely look much different. That is the focus of this concise report. It has been stated that, for the Royal Air Force to continue at its current level of effectiveness, it will need to enhance its partnerships with allies in order to deliver the air power necessary to defend domestic interests into the middle part of the 21st century. The future of air power in the United Kingdom, then, will likely involve partnerships with various interests, both internationally and domestic (Blount, 2009). These partnerships will be with both military and civilian organizations, and from a combination of government and industry interest groups. In this age of increasing global military technology, in conjunction with ever growing threats from various terrorist organizations that would seek to harm UK interests, these partnerships are quickly becoming vital to ensuring the effective delivery of air power in terms of UK interests moving forward in the 21st century. The future will involve the increasing importance, for example, of engaging in space and cyber technolo gy as a means of further refining the overall strategy relating to air power, both within the borders of the United Kingdom, and beyond (Blount, 2009). . Technology is already serving to reshape how the UK views it propensity

Southwest trading company-finance case Study Example | Topics and Well Written Essays - 1000 words

Southwest trading company-finance - Case Study Example It is the work of financial experts to analyses this information and establishes the negative side of the information. It is important to understand this side of things because, from there is when financial institutions can decide whether their money is safe or not. On an outward view of proposals, it would be very difficult for financial experts to identify unscrupulous borrowers, which prompt for a deeper look into their financial history. A comprehensive credit analysis by a loan officer should begin with an analysis of prior bank relationships, customers, suppliers, and dealings (Koch and MacDonald 603). All this information can be analyzed using a basic four stages process that checks the overview of firm, size and financial ratios, its cash flow, and finally the borrowers projected financial position. The following analysis is carried out on Southwest trading company’s credit worthiness following the four-part process. Analysis Overview of management, operations, and the firm’s industry An overview of the Mahan’s Southwest trading company reveals three things. ... Furniture and jewelry are luxury goods, and most of them sell during high season. This comes around in summer when there is an influx of tourist and it is portrayed as a time people have more disposable money. Following Steven’s extensive contact base in Dallas and Houston, there is a high possibility of the business being a lucrative especially factoring in the fact that he has already received order prior to opening. Working as both a supplier and a retailer also shows an extended risk. However, it is worth indulging into following the high demand of Jewelry and furniture in Texas where the company will be supplying. The third issue is the quality of data presented by Steve. The data shows a positive trend and the business seem lucrative enough. Steve is a holder of an economics degree, an MBA and has had several years of work experience. His projections can appear substantial enough and following their lump sum investment in the business then the quality of data can be rega rd as significant and worth consideration. Common size and financial ratio analysis A review of Southwest Trading Company’s financial projection statements reveals a number of salient factors. Starting with the income statement it shows a very positive trend I the company’s financial performance for the following five years. Sales are increasing in the first three years after which they stabilize and become consistent. In terms of expenses, the projections are under estimated because considering the business will be involved with exportation to Houston, Texas and Dallas. Delays, transportation costs, warehousing and currency difference ought to be incorporated in costs section of the financial statement.

Meaning of Life Susan Wolf Essay Example | Topics and Well Written Essays - 750 words

Meaning of Life Susan Wolf - Essay Example The meaning of life comes from within us and is not granted from without. I find this as the most convincing as regarding the question to the real meaning of life. This is surely the greatest way to perceive life-one’s own life, the life of a nation, a species, the world, and all living things. The meaning of life comes to us when we do things that our heart and mind desires, things that seem of importance to us. Otherwise, doing things that draw boredom since they seem not of much interest ton us does not bring the meaning of living into us. We can realize the idea of meaningless existence and the meaningless of life if we keep on doing things that bear no fruits to us and brings nothing (Taylor 433). It surely has no meaning to perform an activity that has been drawn repeatedly but, have no direction and purpose of it. With this, the objective of existence is meaningless. Richard Taylor draws this idea from our lives, and that of the animals, the endless activities that get nowhere. However, he also says that if this is what one is willing to per sue then the idea of meaning of life comes in. At one point, we ask ourselves why we do things repeatedly without getting anything out of it, a perfect image of meaningless existence.... t that he wants to work on, he must have the ability to be able to contribute in a positive manner to that project, and lastly the project that he is working on should be worthy in an independent manner of its own. A man must be able to have the strength to look back at his life when it is about to get over, and at that time, be satisfied truly to an extent that he feels as if his life has had some meaning or the other. (A., 2010) â€Å"What is perhaps most distinctive about my conception of meaning, or about the category of value I have in mind, is that it involves subjective and objective elements, suitably and inextricably linked. â€Å"Love† is at least partly subjective, involving attitudes and feelings. In insisting that the requisite object must be â€Å"worthy of love,† however, this conception of meaning invokes an objective standard: it is implicit in insisting that an object be worthy of love (in order to make a contribution to meaning in the lover’s life) that not any object will do.† (Wolf, Susan) The main aim of living one’s life, writes Wolf, should be of an objective worth and not subjective worth. Wolf writes that most people try to base or model their lives on people who inspire them and make them feel as if their lives were full of and ‘in’ meaning. Most people pick and motivate themselves by understanding actions of people who have benefited humanity at large, for example Mother Teresa and Albert Einstein. She writes that people must be able to feel satisfaction and fulfilment in order to find a sense of meaning in their lives. However, a person must carry out his own actions and achieve everything that he does on his own and according to his own merit in order to feel like he has done something meaningful which will make him happy and worthy