Case Study Analysis (REPORT) Essay Example | Topics and Well Written Essays - 2500 words

Case Study analysis (REPORT) - bear witness ExampleIt would also examine the role of observeeting communications towards generating competitive advantage for line of reasoning organizations and nurture of trust and confidence among the customers so as to generate long term profitability and sustainability in the business market. Table of Contents Case Study Analysis (REPORT) 1 Executive Summary 2 initiation 4 Part 1 4 New Product Development butt on 4 cerebration Generation 5 intellection Screening 5 Concept Development and Testing 5 Analysis of Business 6 Development of Product 6 Market Testing 6 Product commercialisation 7 Product Life Cycle 7 BCG Matrix 8 Part 2 9 Marketing Communications Mix- Comparative Analysis 9 References 13 Introduction Business organizations are fundamentally operating in a turbulent business environment. The aspect of globalisation has increased the average fall of players in the market which has intensified the competition among the business or ganizations. This has intensified the need for ensuring business excellence that leads to foundation of competitive advantage. ... using a different strategy which includes improvements in the product or service ripple as well as use of a marketing communications strategy that helps firms to communicate and fall upon out to their target audience. The heightened levels of competition in the markets has also enhanced the importance of brand image that is more often than not important as it is widely being used by consumers to differentiate between the products and service offered by the different players in the market. The present study would analyse the aspect of new product ripening by including a comparative analysis of different brands. Part 1 New Product Development Process New product development is a comprehensive process that encompasses the aspects of idea generation, idea screening, concept development and testing, analysis of business, development of product, testing t he market and finally product commercialisation (Havaldar, 2010, p.188). Idea Generation Idea generation involves conceptualisation of new ideas for a product or service. The success of this stage oversizedly involves garnering large number of executable ideas which can be either obtained from employees or from any other source. The idea mustiness be such that it is largely unique in nature and has the ability to make a mark for itself in the market. In case of Denkit the teachers had two business ideas which were largely unique and innovative in nature as no such product was available in the market. In case of Hovis the company real an idea that served to augment the present product offering of the organization by introducing new ideas for product development. kit out Kats new product development ideas mainly include the aspect of modifications in box and design. Idea Screening The next stage in the new product development includes idea